Bits and Pieces: Hal's Upcoming Weekend, More on Facebook Advertising, playlist for Hal's 10 :comments

Posted by Hal
Tags: production, Video sharing, Voyeurism

End of the week bits and pieces…..

1) I’ve been really tired lately. And hungry. I think I’m getting ready to hibernate. W. is going to be away this weekend. It’s just me and the kid. I hope she takes long naps…

2) Michael, reader of the blog, sent me an article in response to my musings about Facebook ads. The article talks about Facebook’s approach to advertising and why they’re using these small low paying ads instead of massive blockbuster advertising.

From the piece:

“Mr. Rose argued that Facebook isn’t so much about explaining products as showing people which of their friends endorse them. He pointed to a campaign by Procter & Gamble that allowed Facebook users to give each other Tide vintage T-shirts (actually tiny pictures of a t-shirt).

“Tide wants to create a positive affiliation with their brand in your mind,” Mr. Rose said. “Are they more likely to do that with an ad that says ‘Hey, we’re better”? Or are you more likely to have a positive feeling if one of your friends sends you a virtual gift that is a Tide vintage T-shirt?”

Again, it’s this whole question of using people’s lifestyle inclinations as a way in. Of course that can backfire: do people who wear vintage Tide t-shirts really have an affiliation with Procter and Gamble products?

Anyway, so far the FB ads for Indie Writers DeathMatch that I’m running have had an average of about 26,000 impressions a day, with about 36 actual click throughs to the FB page for the contest. I’ve capped the amount we want to pay at $10 a day and plan to run the ad for 10 days. So in the end it’ll cost $100 for 360 click throughs. Now since it costs $20 to enter the contest (you get a subscription too) at the end of the day I only need 5 of those 360 to actually enter the contest to make it worth it. The question, of course, is whether or not we’ll get those five people through this.

3) Back to my weekend. In addition to W. being away leaving me as sole parental unit in charge – watch out kid, there’s a new sheriff in town – I’m going to be on a panel at a conference on Sunday. The conference is called Culture Congress and the panel I’m going to be on is Technology of Contact. 11:45 – 1:15 at the Lakeside Terrace, Harbourfront Centre, downtown Toronto. also on the panel are: Jacob Zimmer, Michel Lefebvre, and Peter Flemming. It’s free if anyone wants to check it or the other events out.

4) Finally, I’ve created a CD mix of Canadian tunes to send to my 1000th Facebook friend, the free thinking, home schooling blues playing Texan Marie Angell. There are 13 songs on it. Here’s the lineup: 1) “When She Appeared” – Aaron Booth 2) The Commute – The “Barmitzvah Brothers 3) Slow Recovery – Beans 4) In Her Dream – Bob Wiseman 5) Almost Crimes (live version) – Broken Social Scene 6) Pamphleteer – The Weakerthans 7) In State – Kathleen Edwards 8) I Will Not Sing a Hateful Song – Constantines 9) Almost Summer – Jason Collett 10) I’m a Mountain – Sarah Harmer 11) 38 Years Old – The Tragically Hip 12) Blackheart – Cuff The Duke 13) The Dead Flag Blues (all 16:28 of it) – godspeed you! black emperor. I’m excited for Marie to experience this cross Canada panorama of weirdness!

Comments: -26-, Add yours…

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The Bloggist

Hey, I’m Hal Niedzviecki. I’m a writer/thinker who lives in Toronto, Ontario, Canada with my wife and daughter. Up till now I’ve always considered myself a private person. But at the same time I’m fascinated by people who effortlessly open themselves up to the whole world. So I’ve… more...

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